Rebecca LaRue
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Equity Properties

 
 

Equity Properties

Sam Zell is a self-made business man with specialties in real estate and investment. We needed to tell the full story of Sam, and showcase the breadth of his work through various digital properties for Sam himself and two of his companies, Equity Group Investments and Equity International.

 
 

Role
UX/UI Design Lead

Team
Visual Design
User Experience Design
Front-End Development

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Three properties—Sam Zell, Equity Group Investments & Equity International—with experiences distinctly their own, but with commonalities that linked each entity.

 
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Sam Zell

Sam Zell needed a website that spoke about him as a person, as well as his professional & creative endeavors.

 
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Equity Group Investments

Equity Group Investments needed their site to show the broad portfolio of investments as well as the unconventional way in which it invests.

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Equity International

Equity International needed a more straightforward way in which to show the world it makes responsible, well considered investments.

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Equity Group Investments, Equity International and Sam Zell didn’t have a brand to call their own or platforms to tell their stories, so we created a way to tell the story through a similar visual language.

 
 
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