SRAM
This bicycle component manufacturer needed to build a scalable solution for the future, allowing for their multiple brands to be housed within one content management system. This conceptual pitch work focused on enhancing their brand experience online and creating a seamless experience for users and content editors.
Role
Product Designer
Team
Design Lead
Search
User research indicated a lack of confidence in finding & ordering the correct part. To instill trust in the ordering process, we suggested an improved search experience with as little friction as possible.
Flexible
Because our goal was to build a scalable solution, we designed with customizable templates in mind—allowing all of SRAM's brands to shine.
recommendations
We found that users looked to other bicycling enthusiasts for recommendations, so we brought in engaging content to help narrow down their search.
education & engagement
We also added a level of education to the solution. The proposed configurator helps users find their ideal setup with ease and increased engagement.
