Mitel
We began our work with this communications company by defining a strategy. With the insights we gained, we crafted opportunities and customer journeys to begin visioning the future of Mitel. This work highlighted key insights to gave us a path in which to roadmap their digital ecosystem.
Role
UX/UI Design Lead
Team
Strategy
Use data to manage customer experience
Communicate at the right level, at the right time
Support self-sufficiency but always be available
Create brand ambassadors
Customer journey
We crafted a customer journey around optimizing the strategy and the customer experience.
We then starting visioning the new experience, and focused entry points around their brand promise: creating a customer-first experience.
Personalizing the experience
In order to be customer-first, we wanted to help guide the user and personalized their experience to get them to the content they needed, fast.
connecting with partners
We envisioned an easier way to connect partners with customers, to reduce channel conflict and make the process more seamless.
create the right tools
To make the process more seamless on all fronts, we concepted a partner dashboard to best serve their accounts.
enhance Post purchase
And we imagined an experience that didn't end at purchase, but extended along the lifecycle of the relationship through updates and onboarding packages.
